
About Love & Care By JSM
We believe that true beauty can only be found in self-love and self-confidence. Our philosophy? Use the best products to become the best version of yourself. For example, we offer curly girl hair products especially for curly hair.
Because self-care is an important part of your daily routine, our mission is to help people everywhere protect and care for their body health. Our products are creating a new generation; a generation immersed in self-love.
Love & Care By JSM is here to protect and nurture your mind, body and soul.
Our product philosophy
Self-love comes first
We believe that self-love and self-care are closely linked. One cannot flourish without the other. That is why Love & Care produces the best products for your daily self-care routine.
Effectiveness is the standard
We offer only the best products with results for healthy and well-nourished hair and skin. The results and reviews from our customers are undeniable. Our products deliver what they promise.
Animal testing free is the path we take
We are against animal cruelty, therefore none of our products are tested on animals.
Curly Girl hair products
Our Curly Girl hair products are curly hair approved and contain only the best ingredients to ensure healthy and well-nourished curls. Feel free to use our products as part of the Curly Girl Method.


Jesslinda Santana Matos
Love & Care By JSM, founded and created by Jesslinda Santana Matos, started out with only homemade products. The mother of two, who was looking for non-toxic hair products , quickly decided to make her own when that need was not being met. After selling to friends and family, Love & Care quickly became a huge success. Later, satin accessories, such as bonnets and scrunchies, were added to the assortment.
Today, our best-selling product is Queenie Super Growth Oil. This Curly Girl hair oil, part of our curly girl hair products, is made according to a unique recipe, stimulates visible hair growth, with many satisfied customers as a result. Behind the scenes, Jesslinda creates the best natural resources available. That is why ingredients such as castor oil and mango are a prominent part of our product line.
Since our launch in 2015, we have expanded our product range to include a natural conditioner, shampoo, various body and hair lotions and satin products. We are proud to say that our products are made with the finest materials, ensuring quality and luxury for people all over the world.